Marketing Manager – Veterinary Education & Training (VE&T)
Animal Emergency Australia’s education arm is Veterinary Education & Training (VE&T). VE&T hold the licence for Improve Veterinary Education Australia, part of the global Improve veterinary education group.
VE&T is seeking an experienced and strategic Marketing Manager to drive growth of the Improve Veterinary Education Australia brand.
This is a hands-on leadership role responsible for digital strategy, CRM management, content, PPC oversight and campaign execution to increase course enrolments and revenue across postgraduate veterinary and veterinary nurse education programs.
If you are commercially minded, data-driven and experienced in CRM-led marketing, this role offers real impact and ownership.
About the Role
Reporting to the Director of Operations (VE&T), you will design and execute marketing strategies that support long-term revenue growth through increased program sales which aligns to increase brand awareness.
You will lead:
Strategy & Leadership
- Develop and implement short and long-term marketing strategies aligned with revenue targets
- Participate in VE&T leadership planning
- Partner with and manage PPC contractors across Google and Meta
- Communicate strategy and performance clearly to stakeholders
CRM, Digital & Database Growth (Core Focus)
- Own and optimise ActiveCampaign CRM
- Build segmentation, automation workflows and structured nurture sequences
- Execute targeted EDM campaigns to maximise enrolments which meet revenue targets
- Oversee PPC performance analysis and optimisation
Website, SEO & Content
- Manage and update WordPress website (program pages, forms, SEO)
- Lead content strategy across digital channels
- Produce clinically relevant veterinary content
- Manage social media planning, posting and engagement
- Coordinate photography and video for campaigns
Reporting & Budget
- Monitor and report on marketing performance metrics
- Grow sales and bsuiness revenue quarter on quarter
- Provide insights to inform strategic decisions
- Contribute to CEO and board reporting
- Manage annual marketing budget with Director of Operations
Events & Partnerships
- Plan and execute Improve Veterinary Education presence at industry conferences
- Manage paid advertising placements and listings
- Conduct post-event ROI analysis
About You
You will bring:
- Tertiary qualification in Marketing, Business, Communications or related field
- Minimum 5 years’ experience in a hands-on marketing role
- Strong CRM experience (ActiveCampaign preferred)
- Demonstrated EDM automation and database nurturing expertise
- PPC management experience (Google & Meta)
- WordPress website management capability
- Strong content writing and communication skills
- Data-driven mindset with commercial awareness
- Ability to work autonomously and meet deadlines
- Sales background desirable
Experience in veterinary, healthcare, education or professional services marketing will be highly regarded.
Why Join VE&T?
- Part-time flexibility (60 hours per fortnight)
- Competitive rate – minimum $48 per hour + Super
- Direct influence on revenue growth strategy
- Leadership exposure and board reporting involvement
- Opportunity to shape national veterinary education programs
- Work within a purpose-driven organisation supporting clinical excellence
- Culture matters! This is a small, personable team that work together closely!
If you are ready to lead CRM-driven growth marketing in a specialised and high-impact education environment, we encourage you to apply.
Apply here or send your CV to [email protected] – we would love to hear from you
