Digital Marketing Coordinator
Can you design effective inbound marketing funnels in your sleep? Do you live and breathe remarketing, testing, segmenting audiences, content writing and using social advertising tools? We want you!
Ditch the long commute to Brisbane City and join the Animal Emergency Australia (AEA) marketing team at our Springwood office.
In this unique role, you’ll develop and implement marketing funnels to help us recruit new veterinary professional team members to work in our chain of vet hospital brands. You’ll be responsible for recognising the most effective advertising channels and driving engagement to take our potential team members from the top of the funnel through to the bottom of the funnel – where our recruitment team will take the lead and introduce them to our company.
Our hospitals are in a high growth phase due to the ever-growing pet ownership market, and we are looking to recruit 100 new vets and nurses to join our team over the next year to support our teams through this phase.
Who We Are
Animal Emergency Australia is comprised of Animal Emergency Service (AES), Pet Intensive Care Unit (Pet ICU), Perth Vet Emergency (PVE) and AHVEC which are after-hours emergency veterinary clinics providing the highest standard of care to pets along the Queensland South-East coast, Perth and Tasmania.
With six locations spread across Brisbane, Gold Coast, Sunshine Coast, Hobart and Perth, our emergency hospitals open from 6pm on weeknights and operate 24 hours on weekends and public holidays, 365 days per year. We are always here to help our clients, and we pride ourselves on our outstanding client experience and compassionate care for animals.
The Role
We’re looking for someone who can work in our marketing team to bring to life our recruitment marketing strategy. You’ll be experienced in managing projects and communicating with different personalities, and adept at getting the right information you need to get on with the job at hand. Above all, you’ll understand marketing funnel theories and have experience putting them together from conception right down to copywriting, creating advertisements on social media, automated emails and producing lead magnets.
While your main role will be to develop lead funnels, you’ll also take the lead on our influencer marketing strategy and help us to develop our Animal Emergency Australia website into a binge-worthy, content munching machine; helping us lure in the vet professionals we need to achieve our big, hairy, audacious goals. This role suits an experienced marketer with 3-4+ years marketing experience.
Key Responsibilities
Reporting to the Marketing Manager, this newly created role will be responsible for a variety of marketing projects – here’s a snapshot of your new position:
Recruitment Marketing Funnels
- Plan funnel campaigns for the AEA brand to attract our employee personas, piecing together lead magnets and content for marketing funnels
- Use marketing automation in ActiveCampaign to design funnel campaigns
- Identify effective marketing channels and implement paid social campaigns for our recruitment team
- Write ad, email, and SMS copy, gather creatives required, working with a graphic designer where necessary
Public Relations
- Work with our Senior Digital Marketing Coordinator to plan B2B content promotion on our social channels
- Identify opportunities to promote our content on vet-related forums and media channels
- Assist in building backlinks, and identify opportunities to promote our businesses
Influencer Marketing
- Plan, develop and implement an internal influencer program
- Work with internal influencers to develop key messaging and identify opportunities to promote AEA and its brands
- Actively seek internal influencers and recruit them to the internal influencer program
